Image Consultation aims to improve the image of the client personally or professionally through appearance, behaviour, and communication. It is the process of evaluating the effect of a person’s appearance on their professional image. An image consultant’s main focus is on dressing, personal style, clothes buying, body language, and etiquette, taking a customer through a process of evaluating their lifestyle and helping them change their body language and attire in order to help enhance their image. Through the process of image consultation, clients are able to exercise greater control over the impressions they create and the perceptions they influence. The range of services includes individual counselling or group lecture / seminar / workshop presentations—with content that ranges from makeup consultation, personal styling, self-branding, business etiquette, social networking and public speaking.